Search results for "Linear Multiple Regression"

showing 2 items of 2 documents

Foreign Direct Investment Drivers in Romania

2013

Foreign Direct Investment (FDI) represents a condition sine qua non for a sustainable development of Romania, taking into consideration the fact that the domestic capital is not enough to assure a positive and significant growth. The present study uses the multiple linear regression to determine the main factors which influence FDI level in Romania. The international reserve and the capital market index BET have a direct and positive impact on the foreign investment flow, while the short, medium and long private and public external debt proved to influence direct, but in a negative way, the FDI.

Capital market index BETlcsh:Financelcsh:HG1-9999Foreign Direct Investment (FDI)International reserveLinear multiple regressionLinear multiple regression Foreign Direct Investment (FDI) International reserve Capital market index BET Short medium and long term public and private external debtmedium and long term public and private external debtExpert Journal of Finance
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THE USE OF REGRESSION ANALYSIS IN MARKETING RESEARCH

2012

The purpose of the paper is to illustrate the applicability of the linear multiple regression model within a marketing research based on primary, quantitative data. The theoretical background of the developed regression model is the value-chain concept of relationship marketing. In this sense, the authors presume that the outcome variable of the model, the monetary value of one purchase, depends on the clients’ expectations regarding seven dimensions of the company’s offer. The paper is structured in two parts. In the first part, a brief literature review enumerates the main multivariate data analysis methods used in marketing research and describes the general linear multiple regression mo…

Linear Multiple Regression Marketing Research Multivariate Data Analysis Methods Relationship MarketingStudies in Business and Economics
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